As part of its Vets With Pets program, Veterans Outreach Center (VOC) is hosting a tree-planting ceremony from 10 a.m. to 10:30 a.m. on Wednesday, June 10th, at VOC – 447 South Ave., Rochester – to remember and honor the beloved pets and faithful companions of our veterans that have passed away. This event coincides with World Pet Memorial Day, which falls on the second Tuesday in June every year.
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During the three-day event, volunteers will be stationed at various retail locations across Monroe County, handing out free handheld American flags. Community members will have the opportunity to make optional donations, with all proceeds benefiting VOC’s programs and services.
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The Six Strong Challenge is a community-wide giving campaign with a spirited twist—an opportunity to celebrate service, strengthen connections, and perhaps settle, once and for all, which branch inspires the most pride.
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Veterans Outreach Center (VOC) has restructured its employment services, officially rebranding the department as Workforce Development. They have moved beyond traditional job placement assistance to a comprehensive model of career construction designed to serve veterans ranging from entry-level job seekers to experienced professionals seeking career advancement.
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We are proud to announce that Don Reeve has been appointed as the new Chair of the Veterans Outreach Center Board of Directors.
Mr. Reeve is a pillar of the Rochester business community, bringing a legacy of operational excellence and executive leadership to VOC. In addition to being a combat veteran of the Vietnam War, he had a remarkable 42-year tenure at Wegmans Food Markets, retiring in 2012 as Senior Vice President and Chief Information Officer.
However, Mr. Reeve’s commitment to service did not end with his corporate career. He has been a dedicated advocate for our mission for years, serving multiple terms on the VOC Board of Directors, including five years as Board Chair. His return to this leadership role further exemplifies his commitment to expanding our impact and ensuring the long-term sustainability of our programs.
“We are incredibly fortunate to have Don return as Board Chair to guide our strategic vision in 2026,” Veterans Outreach Center Executive Director & U.S. Army Veteran Laura Heltz said. “His decades of executive leadership and deep institutional knowledge of VOC make him the perfect partner to help us expand our impact. Don is truly invested in ensuring every veteran has the resources to rise.”
“Returning to lead the Board is a privilege I take to heart because I know firsthand the life-changing impact this organization delivers for our community,” Mr. Reeve said. “I look forward to working with this incredible team to ensure we are doing everything possible to serve those who served us.”
Please join us in welcoming Mr. Reeve back to the helm. With his leadership and your continued support, we look forward to a year of unprecedented impact for our local veterans.
